ABOUT US

Meet Nicoal: Your Key Partner in Event Excellence

30 Years of Partnership, Strategy, and Seamless Execution

From Financial Publishing to Event Strategy

I’m Nicoal Crawford-Aguezeala — event strategist, calm-in-the-chaos leader, and founder of Cross Keys Events, a full-service event management company I’ve built since 2014.

Event work has never just been about logistics for me. It’s about creating something people can feel — a space that reflects purpose, intention, and excellence without losing the human touch. I’ve spent my career producing conferences, tradeshows, fundraising events, and executive experiences where the details matter, because the details are what make people feel taken care of.

Through Cross Keys Events, I manage every layer of planning — from budgeting and vendor negotiations to venue selection, on-site execution, and making sure your vision shows up in every moment. I’ve supported corporate clients, nonprofit organizations, and leadership teams, and I’ve learned that the best events don’t just run smoothly — they leave people feeling connected, seen, and inspired.

I bring a steady presence, a strategic mind, and a deep respect for the responsibility that comes with managing high-stakes experiences. Because when it’s your name on the invitation, it’s personal. And I treat it that way.

Rooted in Experience. Built for What's Next.

1994

Began a career in event management, laying the foundation for decades of industry expertise.

2005

Advanced to a leadership role overseeing a team of event managers, successfully executing 70+ national and international conferences and tradeshows.

2014

Founded CKE, bringing a vision for elevated, full-service event management to life.

2020

Pioneered the shift to virtual and hybrid event formats during an industry-wide transition, securing the first major corporate client partnership.

2025

80+ events planned and counting — with no signs of slowing down.

What Drives Us

Partnership

We’re not a vendor you hire and hand off to. We are a partner invested in your success from the first call to the final wrap.

Trust

Thirty years of proven results means your vision, your budget, and your reputation are in steady hands.

Strategy

Every event starts with a goal. We help you define it, build toward it, and deliver it — with nothing left to chance.

Certified Minority & Women-Owned Business

Cross Keys Events is a certified Minority & Women-Owned Business — a designation that reflects not just who we are, but how we work. Inclusive leadership, equitable partnerships, and exceptional experiences for every client we serve.

Let’s Create Something Seamless Together